When it comes to the success of an app, mobile usability is a deciding factor. With over six billion smartphone users worldwide, it’s not surprising that quality user experience for mobile users is so pivotal.

First, What Is User Experience (UX)?

User experience (UX) is how a person experiences a website or mobile app. It is a process that design teams take into account in order to provide a useful or relevant experience to the customer. UX best practices revolve around understanding the customer’s needs and ensuring they have the best interaction possible with a product or service.

6 Ways You Can Improve User Experience for Your Mobile App

 

1.    Provide a Good Onboarding Experience

We all know the importance of first impressions, and your mobile app is no exception. If your mobile app provides users with a simple, easy, and efficient onboarding experience within the first few screens, you’re much more likely to experience a higher attraction and retention rate.

2.    Enhance Usability

Consumers have downloaded your app for a reason, and if they find it difficult to get what they want, they won’t stick around. Usability is a big priority if you want to provide a good user experience—so make sure the layout of content, design, and other elements within the app are consistent, well-placed, and easy to find and use.

3.    Make Search Easy

On the topic of making things easy to find, helping your users find exactly what they need quickly and efficiently is a great way to improve conversion rates. Including several search strategies like a search function, filters, keyword scanning, barcode scanning, etc., will reduce search effort and ultimately make your app easy and convenient to use.

4.    Optimize Functionality

There’s a lot to consider when making an app, but one thing you can’t afford to miss out on is functionality. App functionality primarily focuses on navigation, or rather, the user’s ability to navigate it easily. Ensuring that the core features of the app are prioritized during the development period will help improve the user experience when the app is completed.

5.    Focus on Security

Have you ever downloaded an app only to be bombarded with a list of permissions without which the app can’t be used? For many users, being asked for permissions, especially ones that don’t seem relevant, is a sign that the app isn’t trustworthy. User comfort is important to improve brand trust overall, so make sure your permission policies are relevant, transparent, and provide user autonomy regarding how their personal information is shared.

6.    Personalize the Experience

Personalization is the next big thing in modern marketing, and it’s something your app can definitely benefit from. For example, you could use location tracking to show them deals in their area. Including their name in any communication will also help with building a brand relationship. But remember not to use too many push notifications, or you’ll risk losing the user.   Building a good mobile app can be difficult, but it doesn’t have to be. Computek College offers a Mobile Application Developer Diploma Program precisely so people can learn how to stand out in this fast-growing market. If you’re interested, call us at 416-321-9911 or visit our website today.